Facebook Ads & Instagram Ads in Barcelona for local businesses
"Likes" don't pay the bills, but results do.
I create and optimise Facebook Ads campaigns that will help you generate more:
- + Customers
- + Sales
- + Positioning
+50 SMEs and freelancers have trusted my services
Real business goals
Close, direct contact
No lock-in contract
Reports you can understand
★★★★★
"From minute zero he was fully committed to the project, with huge enthusiasm and a real drive to work. Our results have improved enormously with him! Very grateful."
Montse, The Bath Point
Capture the attention of the right customers for your business.
Àlex
Facebook Ads & Instagram Ads expert in Barcelona
Campaigns completed
Years of experience
No matter what sector you are in, Facebook advertising can help you reach your target audience and increase your results.
I'm Àlex, a Facebook Ads & Instagram Ads expert in Barcelona. With my campaigns I have helped dozens of companies to sell more through digital ads.
With my campaigns, you can:
Reach more potential customers who are interested in your products or services.
Generate more leads that are ready to buy.
Increase traffic to your website so that more people get to know your products or services.
Convert more visitors into customers who make purchases.
★★★★★
"Working with Alex has been a real success. Beyond his professionalism and knowledge of Google Ads, what I truly value is his closeness, his commitment and the way he adapts to the project with sensitivity and strategic vision. You can tell he enjoys helping and puts his heart into what he does. Thank you for your support, your clarity and for driving Atelier Carrillo forward with such dedication. A luxury to have you on board!"
Irene, Atelier Carrillo
I am not a Facebook Ads agency, nor do I pretend to be. I provide a 100% customised freelance service.
Facebook Ads for Ecommerce
Facebook and Instagram are a close and direct channel that allows you to sell to your potential customers on the social networks they use every day. We are looking for a purchase action on your website.
Facebook Ads for Lead Generation
Achieve more results by making users aware of your services through targeted ads. We are looking for a form action to capture their data.
Added value generation
An ad also builds your brand. I look after the message and the visuals so people remember you and choose you when they need what you offer.
Web Experience Optimisation
Will a beautiful website sell more than an ugly website? No. The important thing is that the website is well organised and the information is relevant so that visitors become customers.
What other businesses have achieved
Eight brands, eight starting points. Here is the number that best sums up each result.
Photography backdrops, online store
Fondos para Fotógrafos
+154%
Return on advertising spend
Several audiences and ads were tested and only what performed above 300% stayed live. The strongest audiences returned up to five euros per euro.
ReturnEach euro comes back more than doubled
Ad spendDown 28%, with nearly double the sales
WorkAudience targeting and campaigns
Bathroom furniture and shower screens, online store
The Bath Point
+143%
Online sales against the same months of the previous year
The change was in the tracking, not in the budget. Once conversions were rebuilt, campaigns optimised on real orders instead of carts or started checkouts.
ReturnFrom €2.75 up to €6 per euro
Ad spendJust 11% more
WorkGoogle Ads with reliable tracking
Vet clinic with home visits, Barcelona
VetaDom
+40%
Leads per month on a very similar spend
A year of monthly search optimisation. The new website was structured so contact takes a few steps, and every call, WhatsApp and email is recorded.
Cost per lead25% lower
WorkTracking, website structure and search
Leather and hides, online store
Curtidos García
+86%
Online sales against the previous year
Spend was concentrated on the main products to reach people already looking for them. Checkout was simplified and more visits turned into sales.
ContextMore online sales
WorkGoogle Ads plus website improvements
Swing classes, Madrid
Animal Jazz
100%
Of new-student places filled
Ads aimed at people in Madrid interested in swing dancing. With a very low cost per lead, the budget lasted the whole enrolment campaign.
ContextFill the new course
WorkLead generation
Music for weddings and events, Madrid
So What Music
1st year
Profitable within its first twelve months
Only keywords with a real chance of generating quotes were activated. Landing pages and website structure were proposed to turn visits into enquiries.
ContextNew business, account built from scratch
WorkLanding pages, CRO and Google Ads
Organic hair salon, Gràcia
Spatium
×2
Appointments against the period with no advertising
The target was clients who choose natural hair care and are close to the salon. Ads were limited to a very small radius around Gràcia.
ContextNew clients who match the salon
WorkLocal ads with tight targeting
Bucofi group mailboxes, online store
Buzones Bucofi
+70%
Online revenue against the previous period
Campaigns went after people who already wanted a mailbox. Website and product pages were improved and tracking was reviewed to optimise on real sales.
ContextMore sales in the online store
WorkWebsite, tracking, Shopping and search
Sectors I have worked in
Local businesses and brands that already trust my Facebook and Instagram campaigns.
Cafés
Ecommerce
Food
Hotels
Hospitality
Wellness
Health
Cosmetics
Beauty
Veterinary
Real estate
Lawyers
Events
Dance schools
Music
Art
Photography
Home
Interior design
Tourism
NGOs
How do I work with Meta Ads campaigns?
Do you want your ad campaign to be a success? It's not enough to just create a campaign and run it.
That's why I make sure that all these elements are aligned and polished as much as possible before you invest a single euro
A clear message
Your product or service meets a real need.
A fast, smooth experience
When buying or getting in touch.
Creative that grabs attention
And draws the potential customer into your website.
This is CRECE, my method so every euro on Facebook and Instagram has a reason.
CRECE means "grow" in Spanish. By following these points I cannot guarantee you absolute success, but you will be 10 times more likely to achieve it.
My bidirectional way of collaboration with you is divided into:
Check your starting point
Audit of the ad account, the pixel and the website. Nothing launches without reliable tracking.
Refine the plan
Planning of audiences, messages and spend according to your sales or lead goal.
Enable the campaigns
Account set-up and launch with few variables, to read early what works.
Compare creatives
New ads come in every month. The one that brings customers stays, the one that only brings likes goes.
Expand what is profitable
Ongoing optimisation. More spend only where the return is already proven.
«I have worked with Àlex since 2019. Very professional in every way. It is important to work with a professional like him if you have a business and need a good image and good ads to catch the attention of new customers. 💯 Recommended 💪🏼💪🏼💪🏼💪🏼»
— Sonia, Fisiomoviment
Tailored pricing for Ads
Standard
Up to €2,000 ad spend per month
Includes 1 platform
From €495 + VAT
Campaign on Google or Instagram or Pinterest
No lock-in contract
Web experience audit
Advanced analytics review
Campaign creation and management
Optimisation of results
Monthly report + 15-day trend
Advice and support included:
Added value generation
Results-oriented website structure proposal
Sales funnel and loyalty optimisation
Improved attributes for the Google Maps local extension
Structure proposal for landing pages
Funnel process optimisation with CRM
Sales script proposal
✦ Advanced
€2,000 to €5,000 ad spend per month
Includes 2 platforms
From €725 + VAT
Campaigns on Google and Instagram or Pinterest
No lock-in contract
Web experience audit
Advanced analytics review
Campaign creation and management
Optimisation of results
Monthly report + 15-day trend
Advice and support included:
Added value generation
Results-oriented website structure proposal
Sales funnel and loyalty optimisation
Improved attributes for the Google Maps local extension
Structure proposal for landing pages
Funnel process optimisation with CRM
Sales script proposal
Full Funnel
Advanced campaigns across several platforms for budgets > €5,000/month
From €1,490 + VAT
Advanced campaigns on Google and Instagram or Pinterest
No lock-in contract
Web experience audit
Advanced analytics review
Campaign creation and management
Optimisation of results
Monthly report + 15-day trend
Advice and support included:
Added value generation
Results-oriented website strategy
Sales funnel and loyalty optimisation
Improved attributes for the Google Maps local extension
Structure proposal for landing pages
Funnel process optimisation with CRM
Sales script proposal
Consulting and support
I don't just review and optimise your campaigns. I guide you step by step so you understand how they work, make informed decisions and learn to manage them yourself without depending on anyone. I work with you so you gain confidence, clarity and lasting results. It is a service designed for agencies, in-house teams or professionals who want full control of their Google Ads account.
Includes technical set-up, hands-on training adapted to your business and a questions session. I deliver the recording and the transcript. I can support you on a one-off basis or join monthly, quarterly or every six months, depending on your needs.
€100/h + VAT
What is it like to work with me?
Sophie, Sofía Compte Abogada
Alex is a professional from head to toe and, on top of that, a lovely person. It is a real luxury to count on someone so committed, willing to truly help you and to drive your project forward with enthusiasm and dedication.
Thank you so much, Alex, for believing in my project and helping me make it real!
Montse, The Dawn Beat
Àlex has helped us a lot with our business. Alex is super professional and always finds the best way to help us achieve our goals. I recommend him 100%!
Albert, Albert San Martin Paniello
Alex helped me a lot with a good Ads strategy for my company. Creativity, targeting and investment guidelines that helped me reach my goals and improve results.
Carla, Animal Jazz
Our experience with Àlex has been and still is really good. He helped us turn the business around at a very complicated and critical time (after the Covid crisis). And what started as a one-off collaboration has become a key piece of the puzzle. Besides, working with him is great: he is kind, efficient and knows how to listen and adapt to what you ask. A 100% RECOMMENDED investment. Thank you, Àlex!
Sandra, Polo Pelo Studio
I have been working with Alex for many years!! He is a star 🤩 easy to work with, and his FB campaigns bring me more clients every day. I recommend him 💯…
Carlos, VetaDom
We are delighted with AFMEDIA's work. Since they started managing our Google Ads campaigns we have noticed a huge change: more visits, more interested customers and much better results overall.
Lis, Felicidad Financiera
I highly recommend working with him and trusting all his advice! He is a great professional.
Lucía, Black Bottom
We love Àlex! Highly recommended if you need help increasing your business's visibility through social media and your website.
Claudia, Groovy Relocation
Alex is great! Professional, polite, approachable, kind, patient, understanding and very available. The Google Ads campaign has worked really well. In fact, it started delivering good results from the first week, when it normally takes much longer to get quality leads! He is always available to answer questions, give guidance and bring ideas. He doesn't limit himself to Google Ads: he also offers a strategic view and consulting. You can tell he has experience and knowledge in different areas. Thank you so much! I hope to keep counting on you for a long time.
Víctor, So What Music
A truly great professional. Àlex has grown my business exponentially and keeps looking after it day after day. 100% recommended.
Manuel, Puchero Estudio
Àlex is our expert in marketing strategy and in Facebook, Instagram Ads and Google Ads campaigns. He is a professional with a great capacity for analysis and problem solving, and he has helped our online store gain more visibility and better conversions. He is also a good communicator and we really feel he understands our business and our needs perfectly as they arise. We have run national and international campaigns and achieved a great return on investment. He is a completely trustworthy person and we strongly recommend his services.
Simon, Ari & Simon
It was great to work with Alex from AFMEDIA. Really clear and professional service and very helpful in growing our business. Thank you for all your help!
Ana, Semon
I was lucky enough to have a consulting session with the great Àlex, and I couldn't be more grateful. Beyond his great professionalism, he stands out for his commitment, his constant follow-up and a close manner that builds a lot of trust. The quality of his work is unquestionable and, best of all, you notice the results from the very first moment!
Without a doubt, it is worth getting to know his talent and making the most of everything he can bring.
Beto, PHP Ninjas
I always recommend that my clients have a meeting with Alex. Professional, realistic (a rare trait in online marketing), with great experience and a polished method that works to improve the sales of any online store.
Start generating results!
Tell me about your project and I'll explain how I would apply my method to get a positive return.
Frequently asked questions
What is the daily budget I should spend on Facebook Ads?
Budget is one of the most important factors to consider.
In general, a daily budget of more than €25 is recommended for regional campaigns and more than €50 for national campaigns.
However, the ideal budget will depend on a number of factors, including:
- The product or service you are selling.
- The sector you are in.
- The profit margin you have.
- The objectives of your campaign.
Who is going to design the Meta Ads creatives?
My management plan includes the monthly preparation of basic, but attractive and effective creatives. These creatives are based on templates, allowing us to offer a fast and affordable service.
If you need more customised creatives, we can outsource their creation to a trusted designer. This way, you can get the content you need to meet your objectives, without having to invest too much time or money.
Which is better: Facebook Ads, Google Ads or Instagram Ads?
It is important to choose the right marketing channels for your business. The most effective channels will depend on your industry, your product and your target audience.
For example, if your company sells B2B products, the most effective channels might be email marketing, trade shows and public relations. On the other hand, if your company sells B2C products, the most effective channels might be social media, content marketing and digital advertising.
The best way to find out which channels are most effective for your business is to test different options and see which works best. You can start with a small budget and gradually increase it as you get results.
How is ad spend on Meta billed?
The advertising investment you make on Facebook or Google, depending on the channel chosen, will be invoiced by the corresponding advertising platform. Each quarter, I will send you the invoices issued by that platform.
How are the results of advertising campaigns presented?
I review your campaigns over different time windows to assess performance and adjust what is needed.
Every month I send you a report with your ad spend and the return, together with the trend of the last 15 days.
If you want more detail, I can also set up a dashboard with 7, 30 and 90-day windows.
Do I need a landing page for my Facebook campaigns?
A well-structured and smoothly flowing landing page or website is essential for any advertising campaign. A landing page is a web page designed specifically to capture leads or generate sales. It should be easy to navigate and understand, and should guide the user to the action you want them to take.
How long do I have to keep the ads active?
The medium to long term return is key to the success of any advertising campaign.
This is because this is the time when the advertising algorithm and ads optimise results well.
It is also important to change creatives on a monthly basis to avoid algorithm fatigue.
In my opinion, medium and long-term advertising campaigns are more effective than seasonal campaigns.
Why choose a Facebook Ads & Instagram Ads expert?
There are many benefits of delegating Facebook Ads marketing to a specialist:
- You save time and resources: Facebook Ads experts have the tools and knowledge to perform marketing tasks efficiently. This allows you to save time and resources that you can dedicate to other important tasks for your business.
- Improve the quality of your campaigns: Facebook Ads specialists are constantly updated on the latest Facebook marketing trends and strategies. This allows them to create more effective campaigns that help you achieve your goals.
- You get better results: Facebook Ads campaigns run by specialists tend to get better results than campaigns run by unqualified staff. This is because specialists have the experience and skills to plan and execute campaigns that are effective and profitable.